CommercialConnect
Testimonial:

“Cape Bank began our relationship with Parker & Partners two years ago, at which point they developed a completely new brand for us. Their process proved to be very well-defined, collaborative, and completely aligned with our strategic goals. Along with our new name, logo and tagline, Parker & Partners designed and launched a compelling creative campaign that clearly set us apart from other community banks. For our 2009 campaign, management needed to gear our marketing efforts towards a new objective of informing the public that we have money to lend. Parker & Partners rose to the challenge and executed a straight-forward, business-oriented campaign that complemented the campaign’s main component: a direct mail piece, complete with follow up phone calls, surveys and quantitative results. The process was effortless due to the expertise of the Parker & Partners team. We were able to reach 1500 businesses, schedule appointments and have accrued over 20% more accounts than the previous year. We are still able to track loan applications and other services requested based on the list of businesses we were able to reach. We attribute our success to Parker & Partners’ involvement and are more than pleased with the outcome.”

Jeff Ropiecki, Vice President,
Sales & Marketing Cape Bank


The Work
The Survey

In the world of banking, it’s all about the numbers. During the survey portion of our process, campaign effectiveness was evident:

1. Do you remember seeing and receiving the 3D mailer?
61% answered yes

2. Have you seen our recent advertising campaign?
50% answered yes

3. Did you know that our bank has money to lend and can save you money on banking fees?
53% answered yes

4. Are you unhappy with your current bank and looking to make a change?
24% answered yes



The Results

Contacted 1,500 businesses
• 30% contact rate
• 12% lead generation

Cape Bank continues to acquire new business and is able to track results of the CommercialConnect program long after the process is complete. View our CommercialConnect information page.