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ATLANTIC CITY, NJ (January 15, 2008) – A December 2007 Casino Journal AdStudy, conducted by Signet Research Inc., reports that an advertisement for Atlantic City-based SOSH Architects was rated in the top five by readers as most memorable. The ad was written, designed and placed by Parker & Partners Marketing Resources, a full-service marketing agency located in Absecon, NJ.
The AdStudy was based on the September 2007 issue of Casino Journal, a national publication that draws advertisers from across the country. The study was completed as a way of providing advertisers with insight into the impact and effectiveness of their marketing messages. The report included extensive reader feedback, including verbatim comments.
When asked about the advertisement for SOSH Architects, one reader replied, “I love this ad. It was clean, neat, eye catching, and gets the design message across very nicely.” Another reader wrote, “It is intimate and sophisticated at the same time. It also has a classy and updated look.” Further comments included, “Best-looking ad in the book. It shows what someone with a sense of design can do, and what other vendors cannot.” One reader responding to the survey wrote, “When you are a modern design firm, these kinds of ads fit nicely. I feel like I know so much about this company by the picture, ad design, and ‘make your mark’ slogan.”
The AdStudy went on to report that 62 percent of the survey respondents recall seeing the ad for SOSH Architects and 49 percent recalled reading the ad.
“The firm of SOSH Architects specializes in applying visionary design to create distinctive destinations, so their image campaign had to capture that signature style,” says Christine Parker, president and CEO of Parker & Partners. “Parker & Partners is proud to have led the branding process for SOSH, and we have continued to provide creative solutions that not only get noticed, but generate measurable business results.”
About SOSH Architects
Under the leadership of its four founding partners – Thomas Sykes, Thomas O’Connor, William Salerno and Nory Hazaveh – SOSH Architects was founded in 1979 and is renowned for their architectural design, master planning, and interior designs. The firm includes a staff of more than 75 design professionals, working at office locations at 1020 Atlantic Avenue in Atlantic City, New Jersey and Plaza 57 at 145 West 57th Street in New York City, New York. For further information, visit www.sosharch.com.
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