Youngblood, Corcoran, Lafferty & Hyberg

In April of 2006, the law firm of Youngblood, Corcoran, Lafferty & Hyberg chose Parker & Partners to build a brand image that would position the firm as outstanding legal experts with an impressive record of success. Our team conducted a BrandNew session with the firm’s partners and other key members to uncover the group’s unique strengths. We then analyzed the current market to gain an in-depth understanding of the wants, needs and perceptions of current and potential clients.

Once our homework was complete, we developed a message strategy based on the tagline, "Your Legal Cornerstone." This short, easy-to-remember phrase incorporates the quality of representation as well as the firm’s new Linwood headquarters in the Cornerstone Commerce Center. Marketing messages emphasizing the firm’s 100 plus year history of success were then delivered to key segments through print ads, public relations efforts, firm collateral and a user-friendly Website. .