interState Net Bank

After making a name for themselves as New Jersey’s first state-chartered commercial Internet bank, interState Net Bank turned its focus to community banking. They also turned to Parker & Partners to develop a high-impact campaign that would effectively target upscale professionals attracted to personalized service. Parker & Partners’ "Live Well. Bank Well." campaign, introduced through print ads, direct mail and media relations efforts, is drawing new customers to the Bank each day.

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