NJ SmartStart Buildings

The Utility Working Group administers this commercial & industrial energy efficiency program under the approval of the Board of Public Utilities. Parker & Partners developed the marketing communications plan and a comprehensive creative campaign designed to build awareness, solidify the brand image, and portray program benefits so that they are easily identified by influencers and decision-makers.

With a robust website containing program applications and all of the details of participating, the marketing tactics primarily designed to drive traffic to the site. During the first three months of the campaign, average monthly visits to the site increased over the prior year by 136%. NJ SmartStart Buildings now experiences an average of 8,500 visits to its website each month.

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